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• The Influence of Clothing Logo Color on Consumers’ Green Purchase Intention

  Yi-Dan Zhang, Xiao-Feng Jiang

  2024-11-21

  9228 947 Pages:151-162

• Clothing Brand Value Enhancement Strategies Based on Carbon Peak and Neutrality Goals

  Yu Chi, Zhe Li

  2024-11-14

  9149 976 Pages:103-119

• Consumption Behavior Analysis of Generation Z on Chinese Sports Brand Apparel with TAM-TPB Model

  Hong-Bo Yan, You-Fang Chen

  2024-04-28

  14566 1583 Pages:163-173

• Consumer's Functional Values in Luxury Fashion Consumption: A Cross-cultural Comparison between Australia and China

  Tong Liu, Carolina Quintero Rodriguez

  2023-03-16

  25757 2539 Pages:171-184